They got it right.

Last night George sent the Youtube link for Jay-Z’s music video “On To The Next One.” The video is absolutely amazing. I was not a fan of the song, but the video has made me do a complete 180. They got it right. The video is extremely contemporary and almost high-end.

While watching this video, It occurred to me that Hova, like his wife Beyonce, has had similarly themed music videos for their last albums. The majority of both artisits’ music videos have been black and white. Jay-Z’s videos have focused on flashing imagery while Beyonce’s videos have focused on her choreography with two back up dancers.

Don’t get me wrong, I am not complaining. My favorite music videos tend to be black and white. I hope everyone else enjoys this video as much as I did. The video’s dark tone is almost haunting but nevertheless captivating. I can’t look away.


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